Companies with a social purpose: a decisive factor for millennials looking for a job?

Do you lead or are you in a business with a social purpose?

If so, congratulations – your company will be especially attractive to working-class Millennials. Millennials (or Generation Y) are people born roughly between the 80s to the 2000s. Millennials are predicted to make up as much as 75% of the working class by 2025, making them the majority.

But what do Millennials now look for when choosing a job, and what is particularly important to them?

According to a Boston study conducted by the company “Cone Communications” in 2016, the social benefits and purpose of a company are indispensable to Millennials when looking for a job. 75% would take a pay cut if they could work for a company that supports social causes. 88% also believe that their work would be more fulfilling if their employers offered them opportunities to do something good for society.

Would Millennials even turn down jobs if there were little or no corporate social responsibility offerings?

The majority answer is yes. 64% would not accept these offers according to the survey. Furthermore, it resulted from this study that Generation Y would appreciate it if they could be directly involved in CSR (Corporate Social Responsibility) activities. They do not just want to make a passive contribution to improving society, but an active one. This is also reflected in the fact that they often accept various volunteer opportunities alongside work.